Events › AI for Business: Build Profitable Strategies with ChatGPT

Join us for an engaging and practical session exploring how artificial intelligence can revolutionize marketing, communication, and audience engagement. Led by Professor Joe Arana, this dynamic presentation covers how AI is reshaping market research, automating content creation, enhancing audience segmentation, and powering strategic decision-making.

Participants will experience live demos of AI tools, including sentiment analysis, audience persona creation, competitive benchmarking, simulated interviews, and Agentic AI. Learn how to design impactful AI prompts, refine social media strategies, and craft campaigns tailored to diverse demographics.

Key Takeaways:

• Understand the role of AI in modern marketing strategy.
• Learn how agentic AI for social media automation works.
• Apply AI tools for audience analysis and competitive positioning.
• Explore real-world case studies with actionable insights.
• Get strategic tips on using AI for micro-campaigns and influencer outreach

Perfect for professionals and students in marketing, PR, communication, advertising, and audiovisual media creation.